The Circular Housing project, co-funded by EIT Climate KIC, aims at the definition and validation of circular and regenerative economy experiments for a large number of households identifying a sustainable and less carbon-intensive replicable business model able to scale up rapidly.

The initiative intends to offer an innovative service to the tenants that includes the renting of all the housing appliances and furniture. The objective of the project is to redesign the economic systems around these products avoiding waste generation and promoting behaviours that embrace circularity (in all assets lifecycle). The project includes the definition of the role of actors in each phase of the asset life.

Besides Poliedra, the project partnership involved: Redo Sgr (project leader), Politecnico di Milano – Department of Management, Economics and Industrial Engineering and Department of Energy, Ecodom.

Poliedra was in charge of the behavioural-changes-related activities and, during the project, dealt with:

• investigation of the attractiveness for the users of the new model developed;
• design and implementation of users’ involvement process aimed at validating the new model;
• monitoring of the outcomes of the validation action in terms of behavioural change